Increasingly consumers, and in particular Millennials, are seeing businesses as the driver of social change, not governments. Shoppers are “casting their votes” by supporting retailers and brands that express and connect with their values. The old ways of doing business that lack transparency, or read as inauthentic will not survive in this brave new world.
We are pleased to be joined by two executives with truly global backgrounds that have built successful businesses on the cutting edge of these trends: Maxine Bedat, co-founder of the fast-fashion industry pioneer Zady and Ido Leffler, the founder of Yes To and Yoobi, a company using the “one-for-one” business model to donate supplies to local schools.
This session will explore the concepts of participatory commerce, sustainability, and supply chain transparency as a means to establish authentic connections with today’s consumers. Following presentations by these two inspiring young executives, food industry veteran Michael Sansolo will sit down with our speakers and identify the key takeaways for today’s grocery industry.
