To uncover the value of reaching purchase-based target audiences on their most personal device, the smartphone, Catalina has dissected the data from over one years’ worth of digital campaigns. They have uncovered some new, key findings about mobile advertising audiences, their value as brand audiences, and how purchase-based targets perform across mobile and online executions. In this presentation, Catalina’s mobile expert, Patrick Moorhead, will share the findings and talk about why and how mobile and online should be used together to achieve maximum results.
September 21 - 23, 2014 | Palm Springs, CA
September 21 - 23, 2014 | Palm Springs, CA
