According to the USDA, in 2013 more than 1.9 million California households participated in the SNAP program – each utilizing an average monthly benefit of $330.49, with roughly 85% of benefits redeemed at traditional supermarkets and super stores. While there are obvious economic benefits for grocery stores participating as SNAP vendors, is there more our industry could be doing to help pair benefit utilization with the move toward healthy food choices? Is there a role for the industry in helping address concerns raised by policymakers in terms of benefit usage and the overall public policy fight for a healthier state and nation? Come discuss the benefits for grocers accepting SNAP and how your company may be able to improve its bottom line by helping recipients get on the health bandwagon.
