According to the USDA, in 2013 more than 1.9 million California households participated in the SNAP program – each utilizing an average monthly benefit of $330.49, with roughly 85% of benefits redeemed at traditional supermarkets and super stores. While there are obvious economic benefits for grocery stores participating as SNAP vendors, is there more our… Read more »

The expansion runway for big boxes is running out. After years of building larger and larger stores to stock more and more products, several leading retailers are realizing that future success might come from going smaller – especially as more sales go online. Indeed, six of the top 10 fastest-growing banners to 2018 identified by… Read more »

Leading retailers and CPG manufacturers spend billions of dollars each year to stimulate purchase intent, drive shopping trips, and capture retail sales. Traditional advertising influences shoppers throughout their paths to purchase by reaching them in the home, in the car, at the office or anywhere the shopper may be. FSI coupons effectively engage shoppers in… Read more »

Disruptors have targeted the grocery industry since the dot-com boom in the late ’90s. Remember Webvan? While online grocery shopping and delivery has been slow to succeed in the U.S., both pure plays and traditional retailers are now entering the space with much more sustainable and innovative business models. Consumer adoption is growing in turn,… Read more »

The local food movement is spreading – from rural farm market stands to supermarket shelves. Grocers worldwide are taking notice as more shoppers are willing to pay a premium for local food – seeing it as better tasting, more trustworthy, and more sustainable. Yet some consumers question how “local” the food really is at grocery… Read more »

To uncover the value of reaching purchase-based target audiences on their most personal device, the smartphone, Catalina has dissected the data from over one years’ worth 
of digital campaigns. They have uncovered some new, key findings about mobile advertising audiences, their value as brand audiences, and how purchase-based targets perform 
across mobile and online executions. In… Read more »